I was talking to someone the other day who'd just bought a new pair of Tom's Shoes and he said "see I give back." My sister takes issue with the whole Tom's Shoes phenomenon and I see her point.
The idea behind the shoes is that for every $60 pair you buy, Tom's donates a pair to a poor child in Africa. But, the reality is that African people have been getting by for millennium without shoes. (In fact people in India have too--my dad ran around Delhi, India barefoot and I blame his EEE wide feet on all that barefoot running. He had to special order his New Balance tennis shoes and his dress shoes for work). It's FOOD these African children can't live without. So, it would be better for Tom's corporation to donate food, not shoes.